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Privacy Policy of EfficientEther Ltd

Introduction

EfficientEther Ltd, Company Number: 14951957, registered in England and Wales, ("EfficientEther", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy, together with our Terms of Use and any other documents referred to in it, explains how we collect, use, and protect personal data we obtain from you or that you provide to us. By accessing our websites (including www.efficientether.co.uk, etherassist.co.uk, assist.efficientether.co.uk, and status.efficientether.co.uk), you agree to the practices described in this policy.

Scope and Compliance

As a UK-based company with global operations, we comply with the UK General Data Protection Regulation (UK GDPR), tailored by the Data Protection Act 2018, and consider the principles of other major privacy regulations including the EU GDPR and relevant US state laws (such as California’s CCPA) to provide protective measures across all jurisdictions.

Definitions

  • Personal Data: Any information relating to an identified or identifiable natural person.
  • Processing: Any operation or set of operations performed on personal data, whether or not by automated means.
  • Data Controller: The entity that determines the purposes and means of processing personal data.
  • Data Processor: The entity that processes personal data on behalf of the data controller.

Information We Collect

  • Directly Provided Data: This includes personal data you provide when you register, subscribe, order services, participate in interactive features, or report a problem. Such data may include your name, address, email address, phone number, and financial details.
  • Data We Collect Automatically: When you visit our websites, we may collect technical data such as your IP address, browser details, and navigation patterns. Usage analytics powered by tools like Google Analytics help us improve service delivery and user interface design.
  • Data from AI Interactions: Any data generated or processed by AI-driven features will be anonymised, ensuring that it does not identify individual users. This anonymised data helps us enhance the functionality of our services while safeguarding your privacy.
  • AI-Generated Content: Some content on our websites may be generated by AI. As per the EU AI Act, we disclose that some content may be generated by AI.

Use of Your Information

  • To Provide Services: Fulfilling orders, providing customer support, and delivering personalised experiences.
  • Data Analysis and Improvements: Using data to enhance the functionality of our websites and services, including optimising AI-driven features. AI-driven features will only use anonymised data to ensure user privacy.
  • Legal Compliance: Adhering to applicable laws and regulations.

Data Sharing

  • Within Our Corporate Group: Data may be shared within our family of companies for operational purposes.
  • Third Parties: With vendors, consultants, and other service providers who need access to such information to carry out work on our behalf.
  • Legal Obligations: As required by law, such as to comply with a subpoena or similar legal process.

International Data Transfers

Personal data may be transferred to, and stored at, destinations outside the UK. We ensure such transfers comply with UK GDPR by securing data with appropriate safeguards, such as standard contractual clauses approved by the European Commission.

Your Rights

Under UK GDPR, you have the following rights:

  • Access and Control: You can access, update, or delete your personal data via your account settings.
  • Right to Rectification: You have the right to request correction of inaccurate personal data.
  • Right to Erasure: You have the right to request deletion of your personal data, subject to certain conditions.
  • Right to Restrict Processing: You have the right to request restriction of processing your personal data under certain circumstances.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit those data to another controller.
  • Right to Object: You have the right to object to the processing of your personal data under certain circumstances.
  • Right to Withdraw Consent: Where you have provided consent to the processing of your personal data, you have the right to withdraw your consent at any time.
  • Complaints: You can lodge a complaint with the UK’s Information Commissioner’s Office or your local regulatory authority.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Cookies

For detailed information about how we use cookies and other tracking technologies, please review our separate Cookie Policy.

Security Measures

We implement stringent security measures to protect data against unauthorised access and breaches. Compliance with ISO27001, ISO9001, and Cyber Essentials certifications underscores our commitment to data security.

Changes to Our Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through our websites or through direct contact.

Contact Us

For more information or to address your data protection concerns, please contact us at info@efficientether.co.uk.