Northamber, the UK's longest-established trade-only distributor of cyber, infrastructure, IT, and AV solutions, has signed a distribution agreement with EfficientEther. The agreement makes EtherInsights and EtherAssist available to Northamber's UK reseller network with immediate effect.
What is available through Northamber
EtherInsights analyses Microsoft 365 and Azure usage patterns to identify waste, optimise licensing, and surface cost reduction opportunities. Early customer implementations have shown measurable reductions in cloud spend within weeks of deployment. EtherAssist is the AI technical assistant for IT professionals: rapid troubleshooting, automated documentation, and consistency across managed environments, with compliance controls aligned to ISO 27001 and Cyber Essentials.
Together the two products give Northamber's resellers a coherent answer to two of the most common conversations at the customer site: "where is the Microsoft cloud spend going" and "how do we run our service desk faster without losing quality."
Northamber was the clear choice to take EtherInsights and EtherAssist to market in the UK. Their extensive partner base and proven ability to support resellers mean our AI solutions will quickly reach the organisations that need them most. Software licence overspend is a persistent problem for businesses of every size, and we want to make it straightforward for partners to bring a practical fix to their customers.
Ryan Mangan, CEO, EfficientEther
EfficientEther is a powerful addition to our portfolio because it directly addresses one of today's biggest challenges: how businesses manage and optimise their software licences. Too many organisations are paying for Microsoft licences they are not fully using. EtherInsights gives them the visibility to act on that, and EtherAssist helps their IT teams operate more effectively once that foundation is in place.
Grant Reddin, Director of Cyber & Solutions, Northamber
Why this matters
For UK resellers, the agreement is a route to add AI-powered Microsoft optimisation tools to their portfolio without standing up new vendor relationships. Microsoft 365 and Azure spend is under increasing scrutiny at board level, and resellers that can demonstrate quantified savings have a real commercial edge. For end-user organisations, the partnership widens access to EfficientEther's tools through trusted local relationships, backed by Northamber's established support infrastructure.
What is next
Resellers can find further information at northamber.com/efficientether or by contacting Northamber directly. End-user organisations can visit the EtherInsights and EtherAssist product pages or get in touch via the contact form.
Source
This agreement was covered by UK Tech News.